Colgate-Palmolive Company has notified us of a voluntary recall of Hello ® Wild Strawberry Fluoride Toothpaste, 4.2oz (“Product”) due to the product being mislabelled. Some Product, which is an over-the-counter (OTC) drug containing the active ingredient sodium fluoride, was filled in tubes with incorrect labels. While the outer carton correctly indicates Hello ® Wild Strawberry Fluoride Toothpaste, the tube is incorrectly labeled Hello ® Fresh Watermelon Fluoride-Free Toothpaste. The mislabeled tubes do not disclose the presence of fluoride in the product and do not contain the FDA-required directions for use or warnings.
The safety of our members is our highest priority. The recalled toothpaste formula fully meets product quality and safety specifications for a fluoride toothpaste and is safe when used as intended. Do not use the Product impacted if intending to use a fluoride-free toothpaste. The impacted Product can be identified based on the code and expiration date listed below.
For more information about this recall, please visit the Hello-Products site. You may also contact 1- 855-554-7567 Monday through Friday, 9:00 a.m. to 5:30 p.m. Eastern time.
The Product can be identified by the below:
Description on Carton: Hello ® Wild Strawberry Fluoride Toothpaste, 4.2oz
Description on Tube: Hello ® Watermelon Fluoride-Free Toothpaste, 4.2oz
Codes*: Lot Code (L) 004287, expiration 08/2024
*For products still in the outer carton labeled as Hello ® Wild Strawberry Fluoride Toothpaste, the lot code can be found on one of the end flaps of the carton, printed in black ink. For toothpaste tubes already removed from the carton, which may be labeled as Hello ® Fresh Watermelon Fluoride-Free Toothpaste, the lot code can be found on the end seal of the tube (opposite end from the cap), with the lot code visible from the front of the tube.