As part of our mission to make healthy and sustainable living easy and affordable for everyone, Thrive Market strives to offer members both great value and competitive pricing. We use reference prices, identified on the website as “Compare At” prices and show corresponding savings percentages based on the Compare At price with the goal of providing helpful information about each product’s price when you shop.
The Compare At price and corresponding savings percentage are based on what the item, or a similar item, was offered for sale at grocery or specialty retailers, as reported to us by the product manufacturer, when available from the manufacturer. Where identical items are not available for comparison to our prices, we compare the pricing of our products to products of a similar type, quality and size. For example, for Thrive Market-owned brands (i.e. Rosey, Wellmade etc), we may calculate the listed Compare At price based on the unit of measure (e.g., per ounce), where the product packaging size differs between our product and the comparable product, in order to provide you with a useful comparison.
The Compare At price posted on the website may not be the prevailing market price or regular retail price in your area for the product, and prices may vary among other sellers (based on geographic location, special promotions offered, and other factors) and may change over time. However, we believe substantial sales of the same or similar item have been made at such a Compare At price by other retailers, in store and/or online, based on data from the product manufacturer, third-party pricing tools or other surveys. Savings percentages shown are calculated based on the difference between our price and the Compare At price.
We believe our Compare At prices fairly reflect the prices used by other retailers, however we do not guarantee that a customer cannot purchase the product at a lower cost through a different retailer in store or online. We encourage members to also do their own research to get the most up to date information on what the product sells for at other retailers. When you are shopping elsewhere, if you find a better product price, we will match it through our Price Guarantee Program (learn more in our FAQs).